Production Bible
Smoke Kings Podcast Show
Put It In The Air
A premier long-form filmed podcast experience that elevates cultural conversations through the lens of Black entrepreneurship, Vegas lifestyle, cannabis culture, politics, entertainment, and financial empowerment. Produced with network-level precision by NSCM Marketing Company, Smoke Kings represents the convergence of intelligent discourse, cinematic storytelling, and strategic brand engagement in the modern cannabis media landscape.
Production Overview & Distribution Strategy
Format & Mission
Smoke Kings delivers long-form filmed conversations designed to spark cultural shifts while building a scalable media platform rooted in ownership and storytelling. Each episode combines humor, intelligence, and disruptive dialogue that resonates with audiences seeking authentic perspectives on success, lifestyle, and cultural evolution.
Location: Las Vegas, NV + Remote Filming Locations
Episode Length: Long-form conversational format optimized for deep engagement
Distribution Platforms
  • YouTube — Primary distribution channel and monetization hub
  • Spotify Video Podcast — Audio-first audience with video enhancement
  • Apple Podcasts — Premium podcast ecosystem reach
  • SoundCloud / Amazon Music — Extended platform presence
  • SmokeKingsPodcast.com — Official content hub and sponsor gateway
"To spark intelligent, humorous, and disruptive conversations that shift culture while building a scalable media platform rooted in ownership, storytelling, and cannabis-powered brand engagement."
Production Leadership & Team Structure
NSCM Marketing Company assembles a world-class production team that brings network-level expertise to every episode. Each role is strategically designed to ensure seamless execution from concept to distribution, maintaining the highest standards of quality and brand integrity throughout the production pipeline.
Director
Troy D. Carter
Creative vision architect, brand integrity guardian, and production leadership strategist who ensures every episode aligns with the show's mission and aesthetic excellence.
Assistant Director / Production Manager
Taina Threadgill
Oversees comprehensive production logistics including scheduling, call sheets, team coordination, and guest relations management to ensure flawless execution.
Camera / Equipment Manager
Jay Combs
Manages multi-camera systems, lighting rigs, sound equipment, digital storage infrastructure, and backup protocols for technical excellence.
Social Media Editors
NSCM Marketing Company
Executes digital strategy through clip extraction, caption optimization, hashtag engineering, platform-specific growth tactics, and cohesive digital branding across all social channels.
Style / Wardrobe Director
Ms. Angie
Curates visual identity and brand aesthetic continuity through strategic wardrobe selection, set design alignment, and ensuring every frame reflects the show's elevated cultural positioning.
Phase 1: Pre-Production Excellence
Pre-production establishes the strategic foundation that separates amateur content from professional media franchises. NSCM Marketing Company implements a comprehensive pre-production system that anticipates challenges, maximizes efficiency, and positions every episode for success before cameras roll.
01
Season Architecture & Episode Design
Finalize season narrative arc, episode topics, thematic progression, and content calendar that builds audience engagement across multiple releases.
02
Location Scouting & Site Confirmation
Lock primary filming locations and identify backup sites to ensure production continuity regardless of unforeseen circumstances or scheduling conflicts.
03
Script Development & Talking Points
Create run-of-show documents, conversation frameworks, and strategic talking points that guide natural dialogue while hitting key content objectives.
04
Guest Confirmation & Scheduling
Secure guest commitments, coordinate availability, finalize shooting dates, and execute contract releases to protect all parties and content rights.
05
Brand Style Review
Conduct comprehensive visual planning including set design specifications, wardrobe selections, prop procurement, and color palette alignment for each episode's unique aesthetic.
06
Sponsor Package Development
Build pitch materials, advertiser menu options, and partnership opportunity decks designed to attract premium cannabis brands and strategic sponsors.

Key Deliverables: Production calendar, guest contract templates, sponsorship media deck, storyboard guide, and complete content direction documentation.
Phase 2: Production Execution
Production execution transforms strategic planning into compelling content through disciplined filming protocols and technical excellence. NSCM operates on a weekly filming schedule, with Fridays designated as optimal production days to capture guests at peak energy while maintaining consistent content pipeline flow.
Production Standards
  • Multi-Camera Setup: Professional cinema-grade equipment capturing multiple angles simultaneously for dynamic editing flexibility
  • Behind-the-Scenes Content: Strategic capture of promotional assets and documentary-style BTS footage that extends content value
  • Brand Integration: Seamless incorporation of cannabis culture cues and sponsor elements that feel organic rather than forced
  • Continuity Management: Rigorous attention to fashion consistency, lighting quality, and camera positioning across multi-hour filming sessions
Weekly Filming Protocol
Each production day follows a structured approach that maximizes efficiency while preserving creative spontaneity and authentic conversation flow.
Episode Masters
Full-length raw footage files captured in broadcast-quality format, organized by episode number, guest name, and filming date for streamlined post-production workflow.
BTS Content Bank
Comprehensive library of behind-the-scenes moments, setup sequences, and candid interactions that fuel social media storytelling and audience connection.
Promotional Assets
Targeted capture of quotable moments, reaction shots, and visual highlights optimized for trailer creation and digital marketing campaigns per guest appearance.
Phase 3: Post-Production & Content Amplification
Post-production transforms raw footage into polished episodes while simultaneously generating a content ecosystem that amplifies reach across platforms. NSCM's post-production system operates as both an editorial process and a content multiplication engine, extracting maximum value from every filmed conversation.
Editorial Excellence
Comprehensive audio and video editing, color correction to cinematic standards, sound mastering for broadcast quality, and branded intro/outro sequences.
AI Enhancement
Automated captioning for accessibility, micro-content extraction identifying viral moments, and strategic clip selection optimized for platform algorithms.
Trailer Creation
Episode trailers engineered as standalone content pieces with social hooks, teaser sequences, and strategic reveals that drive anticipation and viewership.
Sponsor Integration
Seamless product placement editing, brand mention optimization, and partnership callouts pending active sponsorship agreements.
Final Deliverables Per Episode
  1. Master episode file in multiple format specifications
  1. 3-10 social media clips optimized by platform
  1. SEO-rich descriptions with strategic keyword integration
  1. Complete metadata packages for discoverability
  1. Thumbnail variations tested for maximum click-through
Quality Assurance
Every episode undergoes multi-stage review ensuring audio clarity, visual consistency, brand alignment, and content integrity before distribution. NSCM maintains network-level quality standards that position Smoke Kings as premium content in a crowded podcast landscape.
Digital Ecosystem & Website Hub
SmokeKingsPodcast.com serves as the central nervous system of the show's digital presence—a sophisticated hub that houses all content, facilitates sponsor engagement, and converts casual viewers into committed audience members. This isn't merely a website; it's a strategic asset designed to drive business objectives while enhancing user experience.
Central Storytelling Hub
Comprehensive episode archive with searchable functionality, guest profiles with biographical context, episode transcripts for accessibility and SEO, and thematic content organization that helps audiences discover relevant conversations.
Production Bible Page
This authoritative document accessible to partners, investors, and potential sponsors, demonstrating NSCM's systematic approach and professional capabilities while establishing credibility in partnership conversations.
Episode Card System
Dynamic cards for Pilot + Episodes 1-10, each containing guest name, topic description, release date, and direct watch/listen buttons linking to all platforms. These cards are designed for easy updates as guests are confirmed and episodes release.
Sponsor Gateway
Dedicated sponsorship page with partnership tiers, brand integration opportunities, audience demographics, and direct inquiry form funneling cannabis companies toward strategic partnerships.
The website transforms passive viewers into active community members while providing cannabis brands a clear pathway to partnership opportunities.
Social Media Strategy & Digital Growth
NSCM Marketing Company executes a comprehensive multi-platform digital strategy that transforms each episode into dozens of engagement opportunities. This approach recognizes that different platforms serve distinct purposes in the audience journey, requiring tailored content strategies rather than generic cross-posting.
Micro-Content Velocity
4-6 posts weekly across platforms, maintaining consistent presence without overwhelming audiences or diluting content quality through strategic scheduling and platform-specific optimization.
Guest-Triggered Cross-Promotion
Coordinated posting with guests leveraging their audiences, tag strategies that maximize discoverability, and collaborative content that benefits all parties in the promotional ecosystem.
Culture-Moving Quote Extraction
AI-assisted identification of viral-potential moments, graphic design treatment for shareability, and strategic timing aligned with cultural conversations and trending topics.
Cannabis Brand Collaboration
Co-branded content with dispensaries and product companies, Vegas influencer partnerships, and tourism package integration creating multiple revenue and exposure pathways.
Sponsorship Opportunities & Revenue Strategy
Smoke Kings represents a premium sponsorship opportunity for cannabis companies seeking authentic connection with an engaged, culturally influential audience. While Planet 13 remains the primary target partner, NSCM welcomes partnerships with any premier cannabis brand aligned with the show's values of excellence, authenticity, and cultural elevation.
Naming Rights & Title Sponsorship
Exclusive title integration across all promotional materials, episode opens, and digital properties. This premium tier offers maximum brand visibility and association with the show's cultural cache.
On-Air Appearances & Integrations
Brand representatives as featured guests, product demonstrations within episodes, and conversational mentions that feel organic rather than advertorial.
Strategic Product Placement
Visible product positioning in set design, consumption moments during recording, and natural incorporation into episode flow that showcases products in authentic use scenarios.
Social Media Brand Collaborations
Co-branded content campaigns, sponsor spotlights across platforms, and collaborative posts that leverage both the show's and sponsor's audiences for mutual growth.
Cannabis Tourism Packages
Exclusive experiences for podcast audience members, dispensary tours coordinated with episode releases, and VIP access programs that drive foot traffic to sponsor locations.

Season 1 Sponsorship Goal: Secure partnership valuation that offsets production costs, scales infrastructure capabilities, and elevates brand equity positioning Smoke Kings as a premium media property rather than independent content.
NSCM Marketing Company: Manufacturing Media Franchises
We Don't Support Podcasts—We Build Media Empires
NSCM Marketing Company operates as a premier hybrid media and marketing engine, responsible for every aspect of Smoke Kings' strategic brand architecture, production execution, digital deployment, social monetization systems, and sponsorship pipeline development.
This isn't content creation—it's franchise manufacturing. NSCM brings network-level presentation quality to independent media, proving that ownership and excellence aren't mutually exclusive.
360°
Complete Production Coverage
From concept to distribution across all platforms
100%
Brand Ownership
Full control over intellectual property and revenue streams
6+
Platform Distribution
Simultaneous deployment maximizing reach and impact
Where Culture Meets Elevation
This Production Bible exists so every partner, guest, investor, and sponsor understands the mission, the method, and the machine behind Smoke Kings. NSCM Marketing Company is now accepting guest submissions, sponsor inquiries, and cannabis partnership opportunities from companies ready to align with premium cultural content that drives real business results.
Contact Information
Cash App: $NSCMMarketing
Partnership Opportunities
  • Season sponsorships
  • Episode integrations
  • Product placements
  • Brand collaborations
  • Custom content packages